Web CEO 8.0 is released!

Web CEO 8.0 is released!

This new version of Web CEO introduces many functions to improve Search Engine Optimization (“SEO”) workflow and meets so many of the expectations of its users that they call it ‘User Choice’. In Web CEO 8.0, you may enjoy the new Advanced Position History report giving the most complete idea of your Search Engine Positioning history for all of your keywords in all search engines. The Keyword tool has been completely updated and now provides the most reliable data for keyword research. The updated Partner Finder tool will notify you if your link partners’ pages are dropped by a major search engine. Good news for those who are involved in the blogosphere – you can promote your blogs in Blog Search Engines and Directories and get registered with Blog Communities with the help of the Submission tool.

There is so much here for free that it boggles the mind!

Find Your Niche

Keyword Research

If your goal is to rank on the first page of the major search engines (e.g. Google and Yahoo), then keywords are of utmost concern. Not ranking near the top can be similar to being hidden on a deserted island and no knows you are missing! Ranking for keywords that people don’t search for can be just as devastating.

The keyword research software built into Web CEO can be a true lifesaver when you are able to find keywords and phrases that people are searching for each month in volume as well as determine how difficult it will be to rank for each based on competition. Wouldn’t it be great to “open the hood” and see what your competition is doing? Web CEO can make that happen.

KEI (keyword effectiveness index)
The keyword research software can calculate the so-called KEI (keyword effectiveness index) from how competitive each search term is, and how often it is used by the searchers, so that you can quickly sort the keywords by this parameter and see which terms have the best demand-to-competition ratio!

Search Engine Optimization

SEO is a term often overused and misunderstood. Today’s web design and web building software tools make site creation must faster and more robust than in prior years. The problems come as search engines “view” your site. How do they see it? How do they rank it?

Using the search engine optimization tool within Web CEO you can get a perfect view of the “on-the-page-parameters” and actually measure such things as:

* Keyword frequency,
* Keyword weight, and
* Keyword prominence.

The Web CEO Optimization tool doesn’t stop there. It goes on to show you suggestions and advice including analyzing the top 10 competitors to see what each has done.

Now you can efficiently optimize each page of your website knowing you are providing quality that the major search engines desire as well as staying on top of what your competitors are doing in the same areas.

Web Page Editor

Ever want to make quick changes to your business website and want to ensure you are making the right changes? The Web CEO web page editor is a very nice tool for making changes to existing sites. Probably not the tool to use for creating a brand new site, although it can handle that in the right hands, this is a very capable editor built into the overall Web CEO software giving you full control to take the advice from other sections in this software and implement the ones you choose right away.

Promote Your Site

Search Engine Submission

The free search engine submission elements built into Web CEO can pay for the entire package right from the start by getting around the pay only sites due to relationships with other search engines. Web CEO can point you to the right sites and specifically to the right pages within to get your site submitted and listed free!!!

By the way, the free edition of Web CEO has the same submitter as the paid edition. What are you waiting for?

Link Partner Finder

So you have heard about link trading and want to find the right themed websites that can direct potential customers back to you. The Link Partner Finder will do this automatically, by scanning Web links related to your keywords. Each site found will be analyzed according to its Google page rank, traffic rank, and many other parameters to give you a good starting point for review and a good basis to make decisions. Another method of partner search will give you sites linking to your competitors making it easier to get all they have and more.

PPC Campaigns Manager

I don’t personally use pay-per-click for website marketing so please understand this one aspect I have very little hands-on usage.

That being said, the ability to manage multiple accounts across the variety of search engines and sources through a single control center is a fabulous management tool not to be overlooked. Just the time savings alone can be worth the price! Additionally, being about to manage and review which campaigns are fruitful versus which ones are less so can be the most useful tool in the box if PPC is a major portion of your needs. Check it out!

Analyze Your Site

Ranking Checker

This is one tool I highly recommend taking full advantage of daily. Knowing where you are and where you have been may make it easier to know where you are going. The same holds true with search engine rankings. Having this absolutely wonderful tool automate that process across over 100 of the more important search engines (Yes, includes Google, Yahoo, etc.), is a must for anyone wanting to keep a finger on the pulse of where you are online.

If there happens to be a search engine missed with this tool that you must have, contact Web CEO and they state in writing on their site it will be added within 48 hours. This is truly a wonderful tool and a great company to work with regarding such important aspects to your online business.

Link Popularity Analyzer

Link popularity score is a figure that shows how many pages link to each page on your site. You wouldn’t need to know it, but major search engines use it extensively in their algorithms to assign Web pages high rankings.

Knowing how popular your site is for the right keyword phrases and comparing to the competitors gives you the insight to know where you need to focus more attention and what may or may not be achievable in the near future. This segment within the Web CEO software shows how many links you have, how many each competitor has and who links to each. What a wonderful report to show where to begin each phase of your SEO campaign.

Web Analytics

Without getting into the minute details of server log files, hits, visits and page loads, suffice it to say that many find it boring and/or difficult to make sense of the logged information captured for their business website.

Of course the Web CEO staff has made this much easier and more useful with their Web Analytics tools. HitLens tracks all movements a person makes from visiting the site through leaving the site and everything in between. Tracking conversions and real time hits, visits, page views, etc. while making it much easier to make sense of this data overload is one of the fine features Web CEO brings to the table to make your job that much easier.

Having the analytical data and tools to give you the answers you need to make the right business decisions make you look better and give you a leg up in this highly competitive online world today.

Reports

Whether you choose to print out reports for you personal use or maybe share with others, the Report Sharing System is an excellent feature. There is even the ability to customize the reports and viewer which gives your work a polished professional look including your logo, colors, style sheet, etc. Your clients and/or business counterparts who view these reports have confidence in you, your business and your direction realizing your efforts are professional and positive. Additionally, the scheduler/manager segment of the Report Sharing System automates these features freeing you up handle your important business matters.

Scheduler

Do you like to automate tasks freeing you up to do the more important aspects of your job? If so, here is a tool you will find most useful.

Once you have created the tasks for rankings, links, reports, etc. and have each as you desire, you can go to the scheduler to setup recurring events to run each when and how you desire. You can publish the results via emails or even use the report viewer making it very easy for you, your staff or even other clients to see these results without having to give it a second thought. Sometimes I wish I had staff that dependable!

Dashboard

Want a concise means to check where you stand and what you need to work on next without having to open and close extensive reports? The Dashboard within Web CEO is just the tool for you!

Here you can bring together much of the above mentioned tools so that you have an overview with drill-down capability to see where you stand and make well informed decisions each day.

Having managed so many Information Technology projects over the years, I personally use this tool and recommend it to all who are busy with their day to day chores while still needing to perform better on the Internet. This is truly a must have!

In Conclusion

Running antiques and collectibles business online demands much. Having to be a search engine optimization expert should not be a requirement. With Web CEO on your side, it doesn’t have to be. Use the power tool that many other “professional SEO’s” use as well as many other online business owners. Get Web CEO today to make your tomorrows online richer!