Web CEO
Having been a professional Search Engine Optimizer for these past several years and now being an Editor for the top ranked antiques and collectibles online news site, I often am asked how to get an antiques and collectibles related website on the first page of the major search engines like: Google, AOL, MSN and Yahoo!
I have personally had the pleasure of using one of the finest Search Engine Optimization (“SEO”) tools on the market called Web CEO by Web CEO, Ltd. (http://webceo.com). Using this SEO power tool has been a significant asset to my efforts for my websites as well as those of my clients.
Inbound Links
Most professional search engine optimizers understand the significance of getting quality inbound links pointing to your website. Similar to personal referrals, quality links tell potential visitors and customers that you are the place to go when they want a particular product or service.
Think about it for a moment. If you want a great steak when visiting a new town, would you ask a bum on the sidewalk? Probably not. Finding someone knowledgeable who recommends a business they are familiar with lends confidence and comfort. This is how business works!
One Way Links
Getting one way quality inbound links is best. Some examples of these can be articles published on other news sites, blogs, etc. with links pointing to your site. Another can be search engines and directories with you link inserted which can be readily handled via the Search Engine Submission tool. Of course, having a high quality website with top level content and/or tools that others “naturally” want to link to is the “holy grail” of quality links.
Partners
Another means of getting inbound links is through partners. Examples of these can be link trades between their site and yours. There are some that even go so far as to have 3-way and more-way link trades (ex: site A links to you and you link to site B). The Link Partner Finder tool automates this process freeing you up to concentrate more on your business and less on becoming a SEO.
Checking Current Rank
So where do you currently rank on each of the search engines? It is important to know where you stand and what momentum you have moving in the direction you desire. The Ranking Checker tool is one of the easiest to use of all within Web CEO and I do use it regularly!
This one tool helps me keep my finger on the pulse of my online business future. Knowing what phrases rank near the top of each specific search engine gives peace of mind in a ever changing online world.
What Are The Right Keywords?
Ranking high for keywords and keyword phrases that no one searches is useless. So how do you know what word(s) are the right ones to use? The Keyword Research tool takes much of the guess work out of the equation!
Using this tool gives you measurable data to compare various keywords and phrases to determine what is best for your needs. Learning about Daily Search Values, Search Volume and KEI provides insight into the expertise that has been kept “secret” by professional SEO’s. This feature alone can be worth the entire price of Web CEO!
Visitors?
There are a number of tools for tracking hits, visits, etc. The HitLens by Web CEO is a real-time visitor tracking and analysis system that has over 120 reports on your visitor’s behavior to include which are your popular pages and which ones are not. You can easily see which referrers (e.g. sites with links to you) are sending you traffic and at what volume. Further, you can visually track your ad campaigns to include your Return On Investment (“ROI”) which is an absolute must for so many business managers these days.
Reports?
Whether you choose to print out reports for you personal use or maybe share with others, the Report Sharing System is an excellent feature. There is even the ability to customize the reports and viewer which gives your work a polished professional look including your logo, colors, style sheet, etc. Your clients and/or business counterparts who view these reports have confidence in you, your business and your direction realizing your efforts are professional and positive. Additionally, the scheduler/manager segment of the Report Sharing System automates these features freeing you up handle your important business matters.
In Conclusion
Running antiques and collectibles business online demands much. Having to be a search engine optimization expert should not be a requirement. With Web CEO on your side, it doesn’t have to be. Use the power tool that many other “professional SEO’s” use as well as many other online business owners. Get Web CEO today to make your tomorrow’s online richer!
